It’s called Mini Theater Aid and it launched earlier today and lasts until May 15th with a target amount 100,000,000 yen that is hoped to be raised. It was set up by the directors Koji Fukada (Harmonium, Au revoir l’ete) and Ryusuke Hamaguchi (Happy Hour) in response to the closure of small cinemas up and down Japan as the country tries to contain Coronavirus infections.
Due to the recent declaration of a state of emergency, public venues have had to close and this means they will not be able to make money. In the absence of paying customers and any support from the government in paying rent and salaries and so forth, these cinemas may find themselves struggling as the shutdown unfolds. This emergency fund will help guarantee that these establishments, all of which are important to the cinema ecosystem of Japan, can keep going. It’s these cinemas that sustain indie films since they give the movies limited runs across the year as the films tour the country. In short, without these cinemas, indie film directors, film students and audiences would struggle to screen their works and people would struggle to see these films, especially in a community setting.